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Download PDF Making Rain: The Secrets of Building Lifelong Client Loyalty

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In this straightforward manual, he gives practical strategies to help leaders of service firms and large corporations alike become indispensable advisers to their clients, thus cementing a long-term connection. The principles behind his tactics are simple: get to know your client, gain respect for your knowledge and win personal respect. Then, drive it home by delivering above and beyond, again and again.

These ideas are old as dirt. Sobel reaches across centuries to dig up examples of their success, from Aristotle to Ben Franklin. He buffs up these ageless notions and places them within engaging anecdotes.

Making Rain : The Secrets of Building Lifelong Client Loyalty

Although the lessons aren't strokes of genius, they should help professionals through most dry spells. Agent, Helen Rees.


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Jan 05, Margot Note added it. The value you add. The degree of trust you develop. The extra mile you are willing to go" 4.

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The more face-to-face meetings you have with the client prior to submitting a final proposal, the higher your likelihood of winning" Joshua S. Gian Di Gregorio rated it liked it Feb 22, John rated it really liked it Sep 23, Lauren Brogdon rated it liked it Aug 01, Allie rated it it was ok Dec 03, Rainer Spittel rated it really liked it Jan 31, Andrei rated it it was amazing Jan 04, John Harper rated it liked it Jan 05, Mona rated it liked it Sep 17, Ellen rated it liked it Nov 12, Nick Mulholland rated it really liked it May 28, Sridhar Krishnamoorthy rated it did not like it Aug 25, Kim Wyman rated it really liked it Aug 17, Ty Adams rated it it was ok Jun 18, Nick Hernandez rated it really liked it May 05, Paul Kuper rated it it was amazing Jan 23, Barry Sears rated it liked it Jul 04, Nicole rated it liked it Mar 23, Ronald rated it it was amazing Jul 08, Frank rated it did not like it Feb 10, Robyn rated it it was amazing Apr 03, Juliet Grossman rated it it was amazing Feb 03, James D.

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Building Wallet Share Through Customer Loyalty